{"id":28989,"date":"2015-09-03T15:15:22","date_gmt":"2015-09-03T19:15:22","guid":{"rendered":"https:\/\/balancedscorecard.org\/staging\/?p=28989"},"modified":"2022-08-23T10:54:55","modified_gmt":"2022-08-23T14:54:55","slug":"broken-linkages-are-you-sure-you-are-executing-strategy","status":"publish","type":"post","link":"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/","title":{"rendered":"Broken Linkages: Are you SURE you are Executing Strategy?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.1&#8243; hover_enabled=&#8221;0&#8243;]I recently had a conversation with an organization\u2019s board member who said, \u201cI\u2019m so frustrated.\u00a0 We have a balanced scorecard but I don\u2019t see how the things the management team is measuring or executing are linked to our strategy.\u00a0 I don\u2019t see the connections.\u00a0 Our balanced scorecard feels operational.\u201d\u00a0 He was correct.\u00a0 Even with my practiced eye, I, too struggled to see clear linkages to strategy.\u00a0 Then I fielded a confidential call from the management team at the same organization who expressed their own frustration that their board members \u201cjust didn\u2019t get it.\u201d And as these conversations cycled, the board members became even more exasperated that there was no evidence that the organization was actually executing its strategy.<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-28990\" src=\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Stressed-out-businessman-at-desk-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" style=\"float: right; padding: 15px 0px 0px 15px;\"\/><\/p>\n<p>So, what\u2019s the diagnosis?\u00a0 In two words:\u00a0 Broken Linkages.<\/p>\n<p>While there are multiple approaches to developing a balanced scorecard, most balanced scorecard practitioners will agree that balanced scorecards <span style=\"text-decoration: underline;\"><strong>connect<\/strong><\/span> strategic planning with strategy execution.<\/p>\n<p>But too often, the critical linkages between strategy and execution are broken.<\/p>\n<p>Why?\u00a0 A primary cause for broken linkages is when one team creates the organization\u2019s\u00a0strategic plan (a Board or an executive team) and then a different team (a management team or task force) is expected to \u201cconvert\u201d the strategic plan to a balanced scorecard.\u00a0 This piecemeal, \u201cthrow it over the fence,\u201d approach to scorecard-building has three fatal flaws.<\/p>\n<p>The <span style=\"color: #1c5877;\"><strong><span style=\"text-decoration: underline;\">strategy itself is usually incompatible for use with a balanced scorecard<\/span><\/strong><\/span>.\u00a0 Typical strategic planning frameworks rarely contain clear and purposeful linkages all the way from high level vision, mission, and competitive positioning down through focus areas (strategic themes) and strategic objectives (which are the critical linkages used by balanced scorecard to connect strategy with execution).<\/p>\n<p>The <span style=\"text-decoration: underline; color: #1c5877;\"><strong>strategy is usually incomplete<\/strong><\/span>.\u00a0 More likely than not, there was no consideration during strategy formulation of the four interdependent dimensions of strategic drivers and results (e.g. balanced scorecard perspectives) which usually results in a focus on results with no consideration of key drivers.\u00a0 Key drivers are critical strategic choices and the crux of ensuring an executable strategy.<\/p>\n<p>The <span style=\"text-decoration: underline; color: #1c5877;\"><strong>strategy gets lost in translation<\/strong><\/span>.\u00a0 The balanced scorecard team and\/or their consultant find themselves sifting through a strategy document to try and extrapolate what the driver and result objectives should be, what perspectives they belong in, and if\/how the objectives are interrelated.\u00a0 These are the basic building blocks for a balanced scorecard.\u00a0 This approach can lead to erroneous assumptions about strategy, or <span style=\"color: #1c5877;\"><strong><em>even worse<\/em><\/strong><\/span>, the team may just abandon the effort to interpret the strategy and, instead, fall back on obvious operational objectives needed to ensure that the organization functions exactly as it always has.\u00a0 The resultant operational objectives may or may not be aligned with the organization\u2019s desired FUTURE \u2013 its desired strategic direction or its shift in competitive positioning.<\/p>\n<p>In other words, they end up with a scorecard similar to the one the board member was complaining about\u2026one that simply measures normal operational execution and has no connection to strategy.<\/p>\n<p>We\u2019ve created a <a href=\"https:\/\/balancedscorecard.org\/staging\/Consulting\/Consulting-Overview\">short webinar<\/a> to illustrate how the linkages <span style=\"color: #1c5877;\"><em><strong>should work<\/strong><\/em><\/span>, from high level strategy through the elements of a balanced scorecard, linking strategy to execution.<\/p>\n<p>If your linkages are broken, <a href=\"https:\/\/balancedscorecard.org\/staging\/Contact\" class=\"shortlink shortlink-74\" rel=\"\">contact us<\/a> about a strategic health assessment.\u00a0 Your current strategic planning &amp; management materials and process will be assessed and compared to best practice and a gap assessment will be delivered to show you where the linkages are broken and what needs to be done to repair them.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently had a conversation with an organization\u2019s board member who said, \u201cI\u2019m so frustrated.\u00a0 We have a balanced scorecard but I don\u2019t see how the things the management team is measuring or executing are linked to our strategy.\u00a0 I don\u2019t see the connections.\u00a0 Our balanced scorecard feels operational.\u201d\u00a0 He was correct.\u00a0 Even with my [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":28990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[23,15],"class_list":["post-28989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-strategy","tag-strategy-execution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.13 (Yoast SEO v23.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Broken Linkages: Are you SURE you are Executing Strategy? - Balanced Scorecard Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Broken Linkages: Are you SURE you are Executing Strategy?\" \/>\n<meta property=\"og:description\" content=\"I recently had a conversation with an organization\u2019s board member who said, \u201cI\u2019m so frustrated.\u00a0 We have a balanced scorecard but I don\u2019t see how the things the management team is measuring or executing are linked to our strategy.\u00a0 I don\u2019t see the connections.\u00a0 Our balanced scorecard feels operational.\u201d\u00a0 He was correct.\u00a0 Even with my [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Balanced Scorecard Institute\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StrategyManagementGroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-03T19:15:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-23T14:54:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Stressed-out-businessman-at-desk.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"851\" \/>\n\t<meta property=\"og:image:height\" content=\"564\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gail Stout Perry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BSCInstitute\" \/>\n<meta name=\"twitter:site\" content=\"@BSCInstitute\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gail Stout Perry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/\"},\"author\":{\"name\":\"Gail Stout Perry\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#\/schema\/person\/6e8415065e96a3ae1c93662b3ff7e425\"},\"headline\":\"Broken Linkages: Are you SURE you are Executing Strategy?\",\"datePublished\":\"2015-09-03T19:15:22+00:00\",\"dateModified\":\"2022-08-23T14:54:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/\"},\"wordCount\":642,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#organization\"},\"image\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Stressed-out-businessman-at-desk.jpg\",\"keywords\":[\"strategy\",\"strategy execution\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/\",\"url\":\"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/\",\"name\":\"Broken Linkages: Are you SURE you are Executing Strategy? - Balanced Scorecard Institute\",\"isPartOf\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Stressed-out-businessman-at-desk.jpg\",\"datePublished\":\"2015-09-03T19:15:22+00:00\",\"dateModified\":\"2022-08-23T14:54:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#primaryimage\",\"url\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Stressed-out-businessman-at-desk.jpg\",\"contentUrl\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Stressed-out-businessman-at-desk.jpg\",\"width\":851,\"height\":564,\"caption\":\"Thoughtful or stressful businessman at work\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/balancedscorecard.org\/staging\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Broken Linkages: Are you SURE you are Executing Strategy?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#website\",\"url\":\"https:\/\/balancedscorecard.org\/staging\/\",\"name\":\"Balanced Scorecard Institute\",\"description\":\"Balanced Scorecard Institute\",\"publisher\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#organization\"},\"alternateName\":\"Balanced Scorecard\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/balancedscorecard.org\/staging\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#organization\",\"name\":\"Strategy Management Group\",\"alternateName\":\"Balanced Scorecard Institute\",\"url\":\"https:\/\/balancedscorecard.org\/staging\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2019\/06\/BSI-main_color-logo-web.png\",\"contentUrl\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2019\/06\/BSI-main_color-logo-web.png\",\"width\":255,\"height\":121,\"caption\":\"Strategy Management Group\"},\"image\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/StrategyManagementGroup\/\",\"https:\/\/x.com\/BSCInstitute\",\"https:\/\/www.linkedin.com\/company\/balanced-scorecard-institute\",\"https:\/\/www.youtube.com\/channel\/UC2_SrqgrVIoxjpjjiH3zmOA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#\/schema\/person\/6e8415065e96a3ae1c93662b3ff7e425\",\"name\":\"Gail Stout Perry\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2020\/06\/GPcolorSlide_100x100.png\",\"contentUrl\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2020\/06\/GPcolorSlide_100x100.png\",\"caption\":\"Gail Stout Perry\"},\"description\":\"Gail is co-author of The Institute Way. With a career spanning over 30 years of strategic planning and performance management consulting with corporate, nonprofit, and government organizations, she enjoys speaking, training, and writing, sharing her experience with others. She currently is a Partner at Credera in Dallas, TX.\",\"url\":\"https:\/\/balancedscorecard.org\/staging\/blog\/author\/gail-stout-perry\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Broken Linkages: Are you SURE you are Executing Strategy? - Balanced Scorecard Institute","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Broken Linkages: Are you SURE you are Executing Strategy?","og_description":"I recently had a conversation with an organization\u2019s board member who said, \u201cI\u2019m so frustrated.\u00a0 We have a balanced scorecard but I don\u2019t see how the things the management team is measuring or executing are linked to our strategy.\u00a0 I don\u2019t see the connections.\u00a0 Our balanced scorecard feels operational.\u201d\u00a0 He was correct.\u00a0 Even with my [&hellip;]","og_url":"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/","og_site_name":"Balanced Scorecard Institute","article_publisher":"https:\/\/www.facebook.com\/StrategyManagementGroup\/","article_published_time":"2015-09-03T19:15:22+00:00","article_modified_time":"2022-08-23T14:54:55+00:00","og_image":[{"width":851,"height":564,"url":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Stressed-out-businessman-at-desk.jpg","type":"image\/jpeg"}],"author":"Gail Stout Perry","twitter_card":"summary_large_image","twitter_creator":"@BSCInstitute","twitter_site":"@BSCInstitute","twitter_misc":{"Written by":"Gail Stout Perry","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#article","isPartOf":{"@id":"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/"},"author":{"name":"Gail Stout Perry","@id":"https:\/\/balancedscorecard.org\/staging\/#\/schema\/person\/6e8415065e96a3ae1c93662b3ff7e425"},"headline":"Broken Linkages: Are you SURE you are Executing Strategy?","datePublished":"2015-09-03T19:15:22+00:00","dateModified":"2022-08-23T14:54:55+00:00","mainEntityOfPage":{"@id":"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/"},"wordCount":642,"commentCount":0,"publisher":{"@id":"https:\/\/balancedscorecard.org\/staging\/#organization"},"image":{"@id":"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Stressed-out-businessman-at-desk.jpg","keywords":["strategy","strategy execution"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/","url":"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/","name":"Broken Linkages: Are you SURE you are Executing Strategy? - Balanced Scorecard Institute","isPartOf":{"@id":"https:\/\/balancedscorecard.org\/staging\/#website"},"primaryImageOfPage":{"@id":"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Stressed-out-businessman-at-desk.jpg","datePublished":"2015-09-03T19:15:22+00:00","dateModified":"2022-08-23T14:54:55+00:00","breadcrumb":{"@id":"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#primaryimage","url":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Stressed-out-businessman-at-desk.jpg","contentUrl":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Stressed-out-businessman-at-desk.jpg","width":851,"height":564,"caption":"Thoughtful or stressful businessman at work"},{"@type":"BreadcrumbList","@id":"https:\/\/balancedscorecard.org\/staging\/blog\/broken-linkages-are-you-sure-you-are-executing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/balancedscorecard.org\/staging\/"},{"@type":"ListItem","position":2,"name":"Broken Linkages: Are you SURE you are Executing Strategy?"}]},{"@type":"WebSite","@id":"https:\/\/balancedscorecard.org\/staging\/#website","url":"https:\/\/balancedscorecard.org\/staging\/","name":"Balanced Scorecard Institute","description":"Balanced Scorecard Institute","publisher":{"@id":"https:\/\/balancedscorecard.org\/staging\/#organization"},"alternateName":"Balanced Scorecard","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/balancedscorecard.org\/staging\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/balancedscorecard.org\/staging\/#organization","name":"Strategy Management Group","alternateName":"Balanced Scorecard Institute","url":"https:\/\/balancedscorecard.org\/staging\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/balancedscorecard.org\/staging\/#\/schema\/logo\/image\/","url":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2019\/06\/BSI-main_color-logo-web.png","contentUrl":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2019\/06\/BSI-main_color-logo-web.png","width":255,"height":121,"caption":"Strategy Management Group"},"image":{"@id":"https:\/\/balancedscorecard.org\/staging\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StrategyManagementGroup\/","https:\/\/x.com\/BSCInstitute","https:\/\/www.linkedin.com\/company\/balanced-scorecard-institute","https:\/\/www.youtube.com\/channel\/UC2_SrqgrVIoxjpjjiH3zmOA"]},{"@type":"Person","@id":"https:\/\/balancedscorecard.org\/staging\/#\/schema\/person\/6e8415065e96a3ae1c93662b3ff7e425","name":"Gail Stout Perry","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/balancedscorecard.org\/staging\/#\/schema\/person\/image\/","url":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2020\/06\/GPcolorSlide_100x100.png","contentUrl":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2020\/06\/GPcolorSlide_100x100.png","caption":"Gail Stout Perry"},"description":"Gail is co-author of The Institute Way. With a career spanning over 30 years of strategic planning and performance management consulting with corporate, nonprofit, and government organizations, she enjoys speaking, training, and writing, sharing her experience with others. She currently is a Partner at Credera in Dallas, TX.","url":"https:\/\/balancedscorecard.org\/staging\/blog\/author\/gail-stout-perry\/"}]}},"_links":{"self":[{"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/posts\/28989"}],"collection":[{"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/comments?post=28989"}],"version-history":[{"count":0,"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/posts\/28989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/media\/28990"}],"wp:attachment":[{"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/media?parent=28989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/categories?post=28989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/tags?post=28989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}