{"id":29000,"date":"2014-11-26T15:39:21","date_gmt":"2014-11-26T20:39:21","guid":{"rendered":"https:\/\/balancedscorecard.org\/staging\/?p=29000"},"modified":"2022-08-23T10:57:24","modified_gmt":"2022-08-23T14:57:24","slug":"wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy","status":"publish","type":"post","link":"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/","title":{"rendered":"Wandering in Circles: The Shocking Truth about How Some Companies Choose Their Strategy"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.0.89&#8243; background_layout=&#8221;light&#8221;]<\/p>\n<p>I received a text message from a friend today:\u00a0 \u201cMy brother-in-law needs to build a balanced scorecard.\u00a0 Where can he find examples?\u201d<\/p>\n<p>~Sigh~<\/p>\n<p>That is like asking me, \u201cMy brother-in-law needs to get from New York to Texas.\u00a0 Where can he find any old Google Map screenshots?\u201d\u00a0 The crux of the matter is: What is the real question here?<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-29001 alignright\" src=\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Lost-sign-with-cell-phone-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>\n<p>Is he asking to learn to properly build a strategic balanced scorecard that will be used to help an organization transform, grow, or thrive?\u00a0 Or is he asking to see what plan others in similar companies have implemented in order to transform, grow, or thrive in their unique situation?\u00a0 These are fundamentally different questions.\u00a0 Unfortunately, the questioner usually has no idea of the difference.<\/p>\n<p>Hence, the classic mistake.\u00a0 Thinking you can look at enough examples and construct your own strategic balanced scorecard by copying and pasting.\u00a0 This is ludicrous.\u00a0\u00a0 It\u2019s like picking up a random phone that is open to Google Maps and blindly following the blue dot to wherever the prior owner programmed it to go.<\/p>\n<p>In reality, you only need to see one example of a strategic balanced scorecard to learn how to READ and USE one.\u00a0 The STRUCTURE of the scorecard, just like the STRUCTURE of Google Maps, is consistent.\u00a0\u00a0 The CONTENT of scorecards are unique, just like the CONTENT of directions mapping is unique from request to request.\u00a0 The directions depend on where you are now, where you want to go, and your desired mode of transportation.\u00a0 If you can read one map, you can read them all.\u00a0 If you can read one scorecard, you can read them all.\u00a0 But each strategic balanced scorecard will take a unique organization from a unique current state to a unique future state.\u00a0<a href=\"https:\/\/bohatala.com\/the-role-of-the-parental-expectations-and-academic-stress-on-academic-achievement-in-high-school-students\/\">Academic Stress and Achievement<\/a><\/p>\n<p>Therefore, seeing example after example will not help you CREATE a usable scorecard to achieve the results YOU desire.\u00a0\u00a0 Knowing HOW to create the elements of the scorecard (similar to knowing how to tell Google Maps you want to go from Point A to Point B using a car) \u2026that\u2019s what is critical.<\/p>\n<p>To learn how to create a strategic balanced scorecard (and see some examples!), we invite you to explore <em><a href=\"https:\/\/balancedscorecard.org\/staging\/Shop\/Product-Details\/ProductID\/1\" target=\"_blank\" rel=\"\" class=\"shortlink shortlink-141\">The Institute Way:\u00a0 Simplify Strategic Planning &amp; Management with the Balanced Scorecard<\/a><\/em>.<\/p>\n<p>Or <a href=\"https:\/\/balancedscorecard.org\/staging\/Contact\" target=\"_blank\" rel=\"\" class=\"shortlink shortlink-74\">contact us<\/a> and let us show you how.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> I received a text message from a friend today:\u00a0 \u201cMy brother-in-law needs to build a balanced scorecard.\u00a0 Where can he find examples?\u201d ~Sigh~ That is like asking me, \u201cMy brother-in-law needs to get from New York to Texas.\u00a0 Where can he find any old Google Map screenshots?\u201d\u00a0 The crux of the matter is: What [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":29001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[23,15],"class_list":["post-29000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-strategy","tag-strategy-execution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.13 (Yoast SEO v23.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wandering in Circles: The Shocking Truth about How Some Companies Choose Their Strategy - Balanced Scorecard Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wandering in Circles: The Shocking Truth about How Some Companies Choose Their Strategy\" \/>\n<meta property=\"og:description\" content=\"I received a text message from a friend today:\u00a0 \u201cMy brother-in-law needs to build a balanced scorecard.\u00a0 Where can he find examples?\u201d ~Sigh~ That is like asking me, \u201cMy brother-in-law needs to get from New York to Texas.\u00a0 Where can he find any old Google Map screenshots?\u201d\u00a0 The crux of the matter is: What [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Balanced Scorecard Institute\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StrategyManagementGroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-26T20:39:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-23T14:57:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Lost-sign-with-cell-phone.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"849\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gail Stout Perry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BSCInstitute\" \/>\n<meta name=\"twitter:site\" content=\"@BSCInstitute\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gail Stout Perry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/\"},\"author\":{\"name\":\"Gail Stout Perry\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#\/schema\/person\/6e8415065e96a3ae1c93662b3ff7e425\"},\"headline\":\"Wandering in Circles: The Shocking Truth about How Some Companies Choose Their Strategy\",\"datePublished\":\"2014-11-26T20:39:21+00:00\",\"dateModified\":\"2022-08-23T14:57:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/\"},\"wordCount\":435,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#organization\"},\"image\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Lost-sign-with-cell-phone.jpg\",\"keywords\":[\"strategy\",\"strategy execution\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/\",\"url\":\"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/\",\"name\":\"Wandering in Circles: The Shocking Truth about How Some Companies Choose Their Strategy - Balanced Scorecard Institute\",\"isPartOf\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Lost-sign-with-cell-phone.jpg\",\"datePublished\":\"2014-11-26T20:39:21+00:00\",\"dateModified\":\"2022-08-23T14:57:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#primaryimage\",\"url\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Lost-sign-with-cell-phone.jpg\",\"contentUrl\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Lost-sign-with-cell-phone.jpg\",\"width\":849,\"height\":565},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/balancedscorecard.org\/staging\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wandering in Circles: The Shocking Truth about How Some Companies Choose Their Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#website\",\"url\":\"https:\/\/balancedscorecard.org\/staging\/\",\"name\":\"Balanced Scorecard Institute\",\"description\":\"Balanced Scorecard Institute\",\"publisher\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#organization\"},\"alternateName\":\"Balanced Scorecard\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/balancedscorecard.org\/staging\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#organization\",\"name\":\"Strategy Management Group\",\"alternateName\":\"Balanced Scorecard Institute\",\"url\":\"https:\/\/balancedscorecard.org\/staging\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2019\/06\/BSI-main_color-logo-web.png\",\"contentUrl\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2019\/06\/BSI-main_color-logo-web.png\",\"width\":255,\"height\":121,\"caption\":\"Strategy Management Group\"},\"image\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/StrategyManagementGroup\/\",\"https:\/\/x.com\/BSCInstitute\",\"https:\/\/www.linkedin.com\/company\/balanced-scorecard-institute\",\"https:\/\/www.youtube.com\/channel\/UC2_SrqgrVIoxjpjjiH3zmOA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#\/schema\/person\/6e8415065e96a3ae1c93662b3ff7e425\",\"name\":\"Gail Stout Perry\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2020\/06\/GPcolorSlide_100x100.png\",\"contentUrl\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2020\/06\/GPcolorSlide_100x100.png\",\"caption\":\"Gail Stout Perry\"},\"description\":\"Gail is co-author of The Institute Way. With a career spanning over 30 years of strategic planning and performance management consulting with corporate, nonprofit, and government organizations, she enjoys speaking, training, and writing, sharing her experience with others. She currently is a Partner at Credera in Dallas, TX.\",\"url\":\"https:\/\/balancedscorecard.org\/staging\/blog\/author\/gail-stout-perry\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Wandering in Circles: The Shocking Truth about How Some Companies Choose Their Strategy - Balanced Scorecard Institute","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Wandering in Circles: The Shocking Truth about How Some Companies Choose Their Strategy","og_description":"I received a text message from a friend today:\u00a0 \u201cMy brother-in-law needs to build a balanced scorecard.\u00a0 Where can he find examples?\u201d ~Sigh~ That is like asking me, \u201cMy brother-in-law needs to get from New York to Texas.\u00a0 Where can he find any old Google Map screenshots?\u201d\u00a0 The crux of the matter is: What [&hellip;]","og_url":"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/","og_site_name":"Balanced Scorecard Institute","article_publisher":"https:\/\/www.facebook.com\/StrategyManagementGroup\/","article_published_time":"2014-11-26T20:39:21+00:00","article_modified_time":"2022-08-23T14:57:24+00:00","og_image":[{"width":849,"height":565,"url":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Lost-sign-with-cell-phone.jpg","type":"image\/jpeg"}],"author":"Gail Stout Perry","twitter_card":"summary_large_image","twitter_creator":"@BSCInstitute","twitter_site":"@BSCInstitute","twitter_misc":{"Written by":"Gail Stout Perry","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#article","isPartOf":{"@id":"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/"},"author":{"name":"Gail Stout Perry","@id":"https:\/\/balancedscorecard.org\/staging\/#\/schema\/person\/6e8415065e96a3ae1c93662b3ff7e425"},"headline":"Wandering in Circles: The Shocking Truth about How Some Companies Choose Their Strategy","datePublished":"2014-11-26T20:39:21+00:00","dateModified":"2022-08-23T14:57:24+00:00","mainEntityOfPage":{"@id":"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/"},"wordCount":435,"commentCount":0,"publisher":{"@id":"https:\/\/balancedscorecard.org\/staging\/#organization"},"image":{"@id":"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Lost-sign-with-cell-phone.jpg","keywords":["strategy","strategy execution"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/","url":"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/","name":"Wandering in Circles: The Shocking Truth about How Some Companies Choose Their Strategy - Balanced Scorecard Institute","isPartOf":{"@id":"https:\/\/balancedscorecard.org\/staging\/#website"},"primaryImageOfPage":{"@id":"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#primaryimage"},"image":{"@id":"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Lost-sign-with-cell-phone.jpg","datePublished":"2014-11-26T20:39:21+00:00","dateModified":"2022-08-23T14:57:24+00:00","breadcrumb":{"@id":"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#primaryimage","url":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Lost-sign-with-cell-phone.jpg","contentUrl":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2017\/11\/Lost-sign-with-cell-phone.jpg","width":849,"height":565},{"@type":"BreadcrumbList","@id":"https:\/\/balancedscorecard.org\/staging\/blog\/wandering-in-circles-the-shocking-truth-about-how-some-companies-choose-their-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/balancedscorecard.org\/staging\/"},{"@type":"ListItem","position":2,"name":"Wandering in Circles: The Shocking Truth about How Some Companies Choose Their Strategy"}]},{"@type":"WebSite","@id":"https:\/\/balancedscorecard.org\/staging\/#website","url":"https:\/\/balancedscorecard.org\/staging\/","name":"Balanced Scorecard Institute","description":"Balanced Scorecard Institute","publisher":{"@id":"https:\/\/balancedscorecard.org\/staging\/#organization"},"alternateName":"Balanced Scorecard","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/balancedscorecard.org\/staging\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/balancedscorecard.org\/staging\/#organization","name":"Strategy Management Group","alternateName":"Balanced Scorecard Institute","url":"https:\/\/balancedscorecard.org\/staging\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/balancedscorecard.org\/staging\/#\/schema\/logo\/image\/","url":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2019\/06\/BSI-main_color-logo-web.png","contentUrl":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2019\/06\/BSI-main_color-logo-web.png","width":255,"height":121,"caption":"Strategy Management Group"},"image":{"@id":"https:\/\/balancedscorecard.org\/staging\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StrategyManagementGroup\/","https:\/\/x.com\/BSCInstitute","https:\/\/www.linkedin.com\/company\/balanced-scorecard-institute","https:\/\/www.youtube.com\/channel\/UC2_SrqgrVIoxjpjjiH3zmOA"]},{"@type":"Person","@id":"https:\/\/balancedscorecard.org\/staging\/#\/schema\/person\/6e8415065e96a3ae1c93662b3ff7e425","name":"Gail Stout Perry","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/balancedscorecard.org\/staging\/#\/schema\/person\/image\/","url":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2020\/06\/GPcolorSlide_100x100.png","contentUrl":"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2020\/06\/GPcolorSlide_100x100.png","caption":"Gail Stout Perry"},"description":"Gail is co-author of The Institute Way. With a career spanning over 30 years of strategic planning and performance management consulting with corporate, nonprofit, and government organizations, she enjoys speaking, training, and writing, sharing her experience with others. She currently is a Partner at Credera in Dallas, TX.","url":"https:\/\/balancedscorecard.org\/staging\/blog\/author\/gail-stout-perry\/"}]}},"_links":{"self":[{"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/posts\/29000"}],"collection":[{"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/comments?post=29000"}],"version-history":[{"count":0,"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/posts\/29000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/media\/29001"}],"wp:attachment":[{"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/media?parent=29000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/categories?post=29000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/balancedscorecard.org\/staging\/wp-json\/wp\/v2\/tags?post=29000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}