{"id":34405,"date":"2018-10-24T15:41:12","date_gmt":"2018-10-24T19:41:12","guid":{"rendered":"http:\/\/strategymanage.com.tempdomain.com\/?p=34405"},"modified":"2022-10-03T11:18:44","modified_gmt":"2022-10-03T15:18:44","slug":"the-four-things-i-wish-id-known-part-4","status":"publish","type":"post","link":"https:\/\/balancedscorecard.org\/staging\/blog\/the-four-things-i-wish-id-known-part-4\/","title":{"rendered":"The Four Things I Wish I\u2019d Known &#8211; Part 4"},"content":{"rendered":"\n\n\t\t\t\t[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_row _builder_version=&#8221;3.0.48&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text _builder_version=&#8221;3.19.17&#8243;]<h3><span style=\"color: #1d5878;\">Innovation Isn\u2019t Mysterious<\/span><\/h3>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/balancedscorecard.org\/staging\/Portals\/0\/images\/GP%20blog_innovation_thumbnail.jpg\" style=\"float: right; padding: 15px;\" \/><span>I was so excited \u2013 I could not believe that one of my professional students had agreed to show me around his workplace. You see, he was part of a skunkworks operation for a well-known technology company. I was giddy with anticipation.\u00a0 What would I see? This was going to be so cool!\u00a0 I\u2019d long been fascinated with, but intimidated by, the topic of innovation. It seemed so mysterious and confusing.\u00a0 How, exactly, does it work?\u00a0<\/span><\/p>\n<p><span>Imagine my disappointment when he greeted me in the lobby of a very boring suburban office building, took me through minimal (and very typical) sign-in at security (I was expecting a full body scan and intense interrogation), and then escorted me to his workspace \u2013 a beige cubicle in the middle of a cubicle farm.\u00a0 What?! I was expecting brilliant colors, yoga balls, trampolines, solid walls of whiteboards covered in cool ideas, excited voices and maybe even some rock music.\u00a0<\/span><\/p>\n<p><span>I looked around the silent office, everyone heads down in their own cubicles. I studied every piece of paper pinned to his cubicle wall, every book on his desk.\u00a0 I even asked him to show me something he was working on and he pulled up a technical drawing.\u00a0 He obviously thought I was being ridiculous to have been so excited to come and see such dull, normal-looking work.\u00a0 I finally admitted that I expected something so much more exciting where ideas are being thrown about, energy is vibrant, and somehow a break-through idea is born!\u00a0 I expressed my disappointment. And he explained that this is not how innovation typically works in real life.\u00a0\u00a0<\/span><\/p>\n<p><span>I\u2019ve since studied much on this topic and innovation really boils down to some simple concepts that I wish I\u2019d known all along. It\u2019s \u201ceasy\u201d to innovate if you know what it means.\u00a0<\/span><\/p>\n<p><span>There two main categories of innovation:<\/span><\/p>\n<p><strong><span>Incremental Innovation<\/span><\/strong><span>\u00a0\u2013 My student was working on incremental innovation, which simply means to take something that exists and make it better. We see it every day via incremental improvements in products or services.\u00a0 The introduction of a new version of software to align to every-changing user needs would be an example of incremental innovation (sometimes this type of innovation is also called \u201csustaining innovation\u201d).\u00a0 In the government sector, an example of incremental innovation is automating services such as driver\u2019s license renewals or Social Security applications using the Web \u2013 to use new technology to deliver mandated services more efficiently and effectively.<\/span><\/p>\n<p><strong><span>Disruptive Innovation<\/span><\/strong><span>\u00a0\u2013 This is what I had associated the mysteries of a skunkworks operation. The truth is, all innovations are incremental: one idea combined with another idea to create something better. The term disruptive innovation applies when the resultant idea ends up disrupting the way things are done in an industry or changes consumer behavior.\u00a0<\/span><\/p>\n<p><span>A well-known example of disruptive innovation is Uber. Uber used incremental innovation to solve a problem. Taxis are not always available when one needs a ride \u2013 especially in smaller or dispersed metro areas. People and organizations in those areas do have cars for hire (the first Uber drivers were actually taxi drivers), so that left one strategic problem to solve: how to connect the rider with the driver \u2014 how to \u201chail a ride\u201d remotely. Smart phones, it turned out, were the key. Uber was born by creating an app that connects drivers with people who need rides.\u00a0 Initially, it was simply incremental innovation \u2013 combining existing things in new ways. Why is Uber\u2019s innovation now considered disruptive? Because Uber has disrupted the taxi industry by changing consumer behavior.\u00a0<\/span><\/p>\n<p><span>Incremental innovation is a much more \u201cmanageable\u201d process, and many large corporations, such as the skunkworks I toured, excel at it. And\u00a0<\/span><strong><em>sometimes<\/em><\/strong><span>\u00a0this process results in disruptive innovation which can become messy, unpredictable, and may even create conflicts within an organization as the breakthrough disrupts entrenched interests and ways of doing things.\u00a0 This is when things get exciting.\u00a0 But sadly, not in the way I had envisioned. Innovation is not so\u00a0 mysterious after all.<\/span><\/p>\n<p><span><\/span><\/p>\n<div>Read Part 3 of The Four Things I Wish I\u2019d Known<span>\u00a0<\/span><a href=\"http:\/\/strategymanage.com\/the-four-things-i-wish-id-known-part-3\/\">here<\/a>.<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\t\t\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\tThis is the final part of a series of four blogs in which I share the four things I wish I\u2019d known earlier in my business career that would have helped me to avoid major mistakes.\t\t<\/p>\n","protected":false},"author":5,"featured_media":35757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[1891,23],"class_list":["post-34405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-innovation","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.13 (Yoast SEO v23.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Four Things I Wish I\u2019d Known - Part 4 - Balanced Scorecard Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balancedscorecard.org\/staging\/blog\/the-four-things-i-wish-id-known-part-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Four Things I Wish I\u2019d Known - Part 4\" \/>\n<meta property=\"og:description\" content=\"This is the final part of a series of four blogs in which I share the four things I wish I\u2019d known earlier in my business career that would have helped me to avoid major mistakes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balancedscorecard.org\/staging\/blog\/the-four-things-i-wish-id-known-part-4\/\" \/>\n<meta property=\"og:site_name\" content=\"Balanced Scorecard Institute\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StrategyManagementGroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-24T19:41:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T15:18:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2018\/10\/innovation_Web_500x333.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gail Stout Perry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BSCInstitute\" \/>\n<meta name=\"twitter:site\" content=\"@BSCInstitute\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gail Stout Perry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/the-four-things-i-wish-id-known-part-4\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/the-four-things-i-wish-id-known-part-4\/\"},\"author\":{\"name\":\"Gail Stout Perry\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#\/schema\/person\/6e8415065e96a3ae1c93662b3ff7e425\"},\"headline\":\"The Four Things I Wish I\u2019d Known &#8211; 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