{"id":44720,"date":"2022-12-19T08:32:19","date_gmt":"2022-12-19T13:32:19","guid":{"rendered":"https:\/\/balancedscorecard.org\/staging\/?p=44720"},"modified":"2022-12-19T09:52:13","modified_gmt":"2022-12-19T14:52:13","slug":"the-north-pole-express-strategy-map","status":"publish","type":"post","link":"https:\/\/balancedscorecard.org\/staging\/blog\/the-north-pole-express-strategy-map\/","title":{"rendered":"The North Pole Express Strategy Map"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>For years, the big guy with the snow-white beard, red fluffy snowsuit, and stocking cap has run one of the most efficient on-time delivery services in the world. He has managed to devise and execute a strategy to annually visit every household in the world over a single 24-hour period, leaving a variety of gifts based on the requests received during the year. While not perfect, Santa\u2019s company, the North Pole Express (NPE), has managed to achieve a Net Promoter Score of 98, which is the highest in the industry.<\/p>\n<p>Santa credits his success largely to the NPE work culture and the collaborative process of gathering strategic input, ideas and suggestions from his Elves, Reindeer and, of course, Mrs. Clause. For years, this strategy has been top secret and no one other than those at the North Pole had any access.<\/p>\n<p>In past assessment discussions, Santa took note of a competitor called Amazon. But Santa and his team originally wrote Amazon off as a non-threat, saying, \u201cI mean, Ho! Ho! Ho! Who would have ever thought an itty-bitty online book company could ever grow enough to be a threat and dominate force in the delivery business?\u201d<\/p>\n<p>But in recent years it has become apparent that Amazon has somehow gained access to Santa\u2019s strategy and has nearly matched NPE performance levels. Santa fears that one of the elves, who was moonlighting as an author, may have accidentally released classified NPE information to Amazon as part of a self-publishing deal. As Santa believes in fair play, he has now decided to release his strategy to everyone in order to allow others besides Amazon to share in the Christmas bonanza.<\/p>\n<p>Please consider Santa\u2019s <a href=\"https:\/\/balancedscorecard.org\/staging\/bsc-basics\/what-is-a-strategy-map\/\" target=\"_blank\" rel=\"noopener\">strategy map<\/a>, shown below, as an early Christmas present to those who want to know the secrets of the North Pole Express. Merry Christmas!!<\/p>\n<p>And if you need help in getting your strategy map developed, we can help. <a href=\"https:\/\/balancedscorecard.org\/staging\/contact-us\/\">Contact us&gt;&gt;<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2022\/12\/North-Pole-Strategy-Map_700x393-1.png\" width=\"777\" height=\"436\" alt=\"North Pole Strategy Map\" class=\"wp-image-44723 aligncenter size-full\" \/><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even Santa and his crew have a strategy. This year, Santa has decided to de-classify their strategy, visualized using a strategy map.<\/p>\n","protected":false},"author":13,"featured_media":44730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:table -->\n<figure class=\"wp-block-table\"><table><tbody><tr><td>A culture of continuous improvement (CI) is not easy to attain but it results in an organization that is steadily improving its performance over time. The key to CI success is getting everyone involved in either problem solving or supporting those actively engaged in it.<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:table -->","_et_gb_content_width":"","content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1791,1],"tags":[25,1896],"class_list":["post-44720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized","tag-strategic-planning","tag-strategy-mapping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.13 (Yoast SEO v23.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The North Pole Express Strategy Map - Balanced Scorecard Institute<\/title>\n<meta name=\"description\" content=\"Even Santa and his crew have a strategy. This year, Santa has decided to de-classify their strategy, visualized using a strategy map.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balancedscorecard.org\/staging\/blog\/the-north-pole-express-strategy-map\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The North Pole Express Strategy Map\" \/>\n<meta property=\"og:description\" content=\"Even Santa and his crew have a strategy. This year, Santa has decided to de-classify their strategy, visualized using a strategy map.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balancedscorecard.org\/staging\/blog\/the-north-pole-express-strategy-map\/\" \/>\n<meta property=\"og:site_name\" content=\"Balanced Scorecard Institute\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StrategyManagementGroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-19T13:32:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-19T14:52:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2022\/12\/North-Pole-Strategy-Map_500x333-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Terry Sterling\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BSCInstitute\" \/>\n<meta name=\"twitter:site\" content=\"@BSCInstitute\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Terry Sterling\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/the-north-pole-express-strategy-map\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/the-north-pole-express-strategy-map\/\"},\"author\":{\"name\":\"Terry Sterling\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#\/schema\/person\/0d9d02a932dba10e45960800daf4d991\"},\"headline\":\"The North Pole Express Strategy Map\",\"datePublished\":\"2022-12-19T13:32:19+00:00\",\"dateModified\":\"2022-12-19T14:52:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/the-north-pole-express-strategy-map\/\"},\"wordCount\":406,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#organization\"},\"image\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/the-north-pole-express-strategy-map\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2022\/12\/North-Pole-Strategy-Map_500x333-1.png\",\"keywords\":[\"strategic planning\",\"Strategy Mapping\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/balancedscorecard.org\/staging\/blog\/the-north-pole-express-strategy-map\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/the-north-pole-express-strategy-map\/\",\"url\":\"https:\/\/balancedscorecard.org\/staging\/blog\/the-north-pole-express-strategy-map\/\",\"name\":\"The North Pole Express Strategy Map - Balanced Scorecard Institute\",\"isPartOf\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/the-north-pole-express-strategy-map\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/balancedscorecard.org\/staging\/blog\/the-north-pole-express-strategy-map\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/balancedscorecard.org\/staging\/wp-content\/uploads\/2022\/12\/North-Pole-Strategy-Map_500x333-1.png\",\"datePublished\":\"2022-12-19T13:32:19+00:00\",\"dateModified\":\"2022-12-19T14:52:13+00:00\",\"description\":\"Even Santa and his crew have a strategy. 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