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The seventh and final pitfall is not communicating the strategy effectively.

The sixth pitfall is in not executing the strategic initiatives effectively.

The fifth pitfall is not integrating the strategy into how you do business. 

The fourth pitfall is not prioritizing—biting off more than you can chew!

The third pitfall is developing an “executable” strategic plan.

The second pitfall is people not buying in to the strategy as it is developed.