Strategy and Measurement Introductory Courses

Introduction to Balanced Scorecard

Start here to build a foundation in strategy execution.

Learn how the Balanced Scorecard helps organizations turn strategy into focused action and measurable results. This introductory course provides a practical overview of how to clarify strategic priorities, develop objectives and strategy maps, align teams, and connect strategy to measures, initiatives, and accountability.

Benefits:

• Understand the core components of the Balanced Scorecard framework
• See how mission, vision, and strategy translate into clear strategic objectives
• Learn how strategy maps communicate organizational priorities and cause-and-effect relationships
• Improve alignment among departments, teams, and strategic initiatives
• Connect strategic priorities to accountability and coordinated action
• Gain practical tools to support more effective strategy discussions and execution

Best for: Professionals who are new to strategy management, support strategic planning, or want to understand how to move from a plan to coordinated action.

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Introduction to KPIs

Build the skills to measure what matters.

Learn how to create Key Performance Indicators that provide useful insight, support accountability, and help teams make better decisions. This introductory course gives you a practical, step-by-step approach to defining KPIs, connecting them to strategic objectives, setting targets, and using performance information to drive action.

Benefits:

• Understand what makes a KPI clear, meaningful, and actionable
• Connect KPIs to strategic objectives and desired results
• Learn how to distinguish useful KPIs from activity measures and vanity metrics
• Improve KPI definitions, targets, reporting, and ownership
• Create more focused dashboards and performance reports
• Use performance measures to support productive conversations, decisions, and improvement

Best for: Professionals who are new to KPI development, support reporting or performance measurement, or want to improve how their organization tracks and uses results.

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Frequently Asked Questions

Which introductory course should I take first?

For most learners, start with Introduction to Balanced Scorecard. It provides the strategic foundation for turning mission, vision, and priorities into strategic objectives, measures, initiatives, and practical execution. Once you understand what your organization is trying to achieve, Introduction to KPIs helps you create the measures that track progress and support decisions.

Can I take Introduction to KPIs without taking Introduction to Balanced Scorecard?

Yes. Introduction to KPIs can be taken as a standalone course if your main need is to improve KPIs, performance reports, dashboards, targets, or measurement practices. It is especially appropriate if your organization already has clear strategic objectives and you need stronger measures to track results.

What is the difference between the Introduction to Balanced Scorecard and Introduction to KPIs courses?

Introduction to Balanced Scorecard focuses on turning strategy into an actionable management framework. You learn how to clarify strategic objectives, build a strategy map, select meaningful measures, and connect strategy to initiatives, budgets, and accountability.

Introduction to KPIs focuses on performance measurement. You learn how to define, design, document, target, report, and use effective Key Performance Indicators that support strategy and decision-making.

Who should take BSI’s introductory courses?

These courses are designed for professionals who support strategy, planning, performance management, reporting, organizational improvement, or decision-making. Typical participants include executives, managers, strategic-planning leaders, performance managers, analysts, internal consultants, program leaders, and public, nonprofit, and private-sector professionals.

Are these courses appropriate for beginners?

Yes. BSI’s introductory courses are designed for professionals who are new to Balanced Scorecard, KPIs, formal strategy execution, or performance management. The courses use practical, structured methods that participants can apply to their own organization, team, strategic plan, or performance-review process.

What will I gain from Introduction to Balanced Scorecard?

You will gain a practical approach to clarifying strategy, creating strategic objectives, developing a strategy map, selecting meaningful measures, and connecting those elements to initiatives, budgets, accountability, and performance reviews. The course is designed to help organizations move beyond strategic plans that sit on a shelf and toward more focused execution.

What will I gain from Introduction to KPIs?

You will learn a repeatable method for creating KPIs that are clear, meaningful, and actionable. This includes connecting KPIs to strategic objectives, avoiding weak or vanity metrics, documenting measures consistently, setting targets, improving reports, and using performance information to guide decisions and continuous improvement.

Are the introductory courses certification programs?

The Introduction to KPI Course is a non-certification fundamentals course focused on core skills and practical application. Learners who want a formal credential can continue to more advanced BSI certification programs after building their foundation.

Are the courses available online or in person?

BSI offers introductory training in live online and in-person formats, depending on the course schedule and location. Check the individual course page for current dates, delivery options, and registration details.