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Measurement with AI Needs Methodology

Measurement with AI Needs Methodology

I heard from one of our students about how counterproductive AI had been for their measurement development efforts. They were working on a thought leadership-related objective, and their AI prompt was something as simple as “KPIs for Thought Leadership”. AI suggested...
Using Technology to Connect on Strategy

Using Technology to Connect on Strategy

I found my kids in a familiar scene the other day: all three in the same room together ignoring each other while staring at their phones. It was a modern cliché, right? So is this another blog about how modern technology is turning us all into isolated zombies? Not so...
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